All posts tagged: skill building

Engaging for trust: What news organizations can (and should) do right now

By Eric Garcia McKinley. Impact Architects recently wrapped up a five month long research project, supported by the News Integrity Initiative at the Craig Newmark Graduate School of Journalism at the City University of New York, in which we analyzed engagement practices at four organizations — Outlier Media, a small non-profit; ProPublica, a large non-profit with a national presence; Free Press: News Voices, an information advocacy organization; and McClatchy, a national for-profit publisher. We asked about the relationship of engaged journalism with trust, revenue, and civic engagement. It was illuminating to see how very different organizations approached engaged journalism, and the full research report details the ways in which the organizations converge and diverge, along with recommendations for news organizations and media funders. But without diving into the (thorough!) report, it’s useful to ask what newsrooms can do to apply the research — right now. Here are some actions organizations can take based on our findings. And while you can start to take action as soon as you’re done reading this blog, don’t expect the payoff to come as instant gratification. The …

Listen More Effectively

By Annemarie Dooling. When I agreed to teach audience development to a class of undergrads at West Virginia University (WVU), I wanted to focus on a few key segments of community management. Those segments would be the core aspects of audience development: basic interviewing skills, user behavior, and safety and moderation. After all, a good foundation in these skills can help newsrooms convert a one-time reader into an evangelist. What I didn’t count on was how much I would first have to teach the skills of basic listening. Listening is a skill that everyone thinks they do well. In truth, most of us are just waiting for the other person to finish talking so we can speak. With the often-earned reputation of harassing commenters and anonymous Twitter trolls burned into our minds, many established journalists have created coping strategies based around listening less, and asserting themselves more. I had hoped that their future colleagues of a younger age would be less burned by these problems, and more open to community conversations. What I learned was that these …