All posts tagged: engagement

Engaging for trust: What news organizations can (and should) do right now

By Eric Garcia McKinley. Impact Architects recently wrapped up a five month long research project, supported by the News Integrity Initiative at the Craig Newmark Graduate School of Journalism at the City University of New York, in which we analyzed engagement practices at four organizations — Outlier Media, a small non-profit; ProPublica, a large non-profit with a national presence; Free Press: News Voices, an information advocacy organization; and McClatchy, a national for-profit publisher. We asked about the relationship of engaged journalism with trust, revenue, and civic engagement. It was illuminating to see how very different organizations approached engaged journalism, and the full research report details the ways in which the organizations converge and diverge, along with recommendations for news organizations and media funders. But without diving into the (thorough!) report, it’s useful to ask what newsrooms can do to apply the research — right now. Here are some actions organizations can take based on our findings. And while you can start to take action as soon as you’re done reading this blog, don’t expect the payoff to come as instant gratification. The …

37 People Struggling to Get by in New Jersey

By Mike Rispoli. When it comes to telling stories of economic hardship, what can journalists learn from social workers? From oral historians? From artists? From community advocates? It turns out, a lot. At a recent workshop at Rutgers University convened by coLAB Arts and Free Press, a dozen people gathered to begin a community collaboration to lift up the stories of New Jersey residents struggling to get by in one of the country’s most expensive states. In New Jersey, 37 percent of residents have trouble affording basic necessities, according to the United Way of Northern New Jersey. Our project, “37 Voices,” will feature interviews with 37 people living in the greater New Brunswick and Newark area who fall into this threshold — working but finding it hard to pay for basic needs. The project’s roots lie in a 2017 collaboration between Rutgers University’s NJ Spark and Free Press. That effort focused on training student journalists in community-engagement techniques and telling the stories of New Brunswick’s working poor. Free Press and the New Brunswick-based group coLAB Arts then decided to take the idea …

How to Listen to and Engage Your Community

By Mónica Guzmán. People don’t just consume news today. They participate in it. People have access to vast and varied information. They pursue news on their own time, and on their own terms, connecting with others who share and help satisfy their curiosity about their world. This presents an opportunity for news publishers strained by shrinking resources and growing competition: Now more than ever, journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journalists can grow their readership, boost their relevance and find new sources of revenue by listening to and learning from their audiences. Reporters and editors can apply this knowledge to all phases of news production — including story selection, reporting, and distribution. These strategies also can help with the longer-term development of beats, sources, formats, and innovative news products. Over time, publishers embracing these strategies can strengthen their business and increase the impact of their work. This report is part of the American Press Institute’s series of Strategy Studies, which offer …