All posts filed under: Case Studies

Yes, engaging with your readers will help you make money. Another study proves it.

Bitch Media just released a one-year study they did to see if using Hearken to engage with their readers would result in more people becoming paying supporters of the media organization. Much to our delight (but not surprise), the answer was a resounding “yes” — readers who engage are more likely to become financial backers, and that engagement effort will more than pay for itself. The study is a good read for anyone working in news, particularly at a place with a business model that includes direct audience support by way of subscriptions or membership. (And as advertising rates for news organizations continue to decline, paying subscribers and membership models are increasingly looking like a worthwhile approach.) When you’re asking the audience directly for support, there’s no more compelling argument to give then “we truly listen to you, and actually make the work you’re asking for.” While it might be news to some news organizations that meaningful, direct engagement with the public translates into bottom-line wins, it’s something that many other industries have known and tested for a long time. …