Day: 2019-02-07

Engaging for trust: What news organizations can (and should) do right now

By Eric Garcia McKinley. Impact Architects recently wrapped up a five month long research project, supported by the News Integrity Initiative at the Craig Newmark Graduate School of Journalism at the City University of New York, in which we analyzed engagement practices at four organizations — Outlier Media, a small non-profit; ProPublica, a large non-profit with a national presence; Free Press: News Voices, an information advocacy organization; and McClatchy, a national for-profit publisher. We asked about the relationship of engaged journalism with trust, revenue, and civic engagement. It was illuminating to see how very different organizations approached engaged journalism, and the full research report details the ways in which the organizations converge and diverge, along with recommendations for news organizations and media funders. But without diving into the (thorough!) report, it’s useful to ask what newsrooms can do to apply the research — right now. Here are some actions organizations can take based on our findings. And while you can start to take action as soon as you’re done reading this blog, don’t expect the payoff to come as instant gratification. The …

Connecting the dots: Engaged journalism, trust, revenue, and civic engagement

by Lindsay Green-Barber. Across the news industry, organizations large and small, commercial and nonprofit, single issue and daily news are experimenting with “engagement.” Audience engagement. Engaged journalism. Engagement editors and specialists. Engaging for trust. And the list goes on. But what is engagement? Why are organizations experimenting with it, and to what effect? We set out to answer these questions through a four month research project. First, we surveyed the field to identify the practices organizations consider to be “engaged journalism,” and came to define it as an inclusive practice that prioritizes the information needs and wants of the community members it serves, creates collaborative space for the audience in all aspects of the journalistic process, and is dedicated to building and preserving trusting relationships between journalists and the public. Then, we dove deep into four very different organizations to learn not only what they do, but why they engage with communities and how they know if their strategies are working. Our research builds on that of Lisa Heyamoto and Todd Milbourn’s Agora Journalism Center Report. Through this research, we found evidence to support the …